Nostagic Food Co. — Social Media Campaign
A creative social media campaign designed for Nostagic Food Co., a food delivery service that blends tradition with technology.
Client
Date
Project Overview
Nostagic Food Co. sought to build a distinctive presence in the highly competitive food delivery space. The objective was to highlight the emotional and cultural value of food that reminds people of home while driving measurable engagement and conversions. Our role included full-cycle campaign development — from content strategy and ad design to analytics and community engagement — ensuring a consistent tone across all social channels.
The Challenge
The brand faced low recall despite excellent service quality and product offerings. Competing against well-established players, Nostagic Food Co. needed to differentiate itself with a narrative that resonated emotionally while maintaining a modern digital aesthetic. We had to create a campaign that didn’t just promote food but told a story — one that captured warmth, memories, and comfort through design and messaging.
The Strategy & Execution
We crafted the campaign around the theme “Taste of Home, Delivered.” The strategy emphasized emotional storytelling, nostalgic visuals, and user interaction to create a sense of belonging. Key Actions: Developed a cohesive visual identity using warm tones and minimal layouts. Produced short-form video content highlighting personal stories around family meals. Ran targeted ad campaigns optimized for engagement and app installs. Partnered with micro-influencers to share “home-inspired” food memories. Scheduled content calendar with daily interactions, polls, and giveaways to maintain momentum. Outcome: 3x increase in engagement rate within the first month. 45% growth in follower base. 20% uplift in app downloads through campaign-specific links.
